[读书笔记]: how-to-improve-your-sales-skills-even-if-youre-not-a-salesperson
https://hbr.org/2017/05/how-to-improve-your-sales-skills-even-if-youre-not-a-salesperson Selling is moving somebody else to action Selling “is persuading, inspiring, and leading.” Your goal is “to work in collaboration” with a client or colleague “to drive change.” “People buy for two reasons,” - They either have a business problem that needs to be solved or they have a personal need, such as a desire to move up in the organization” It’s your job to figure out your customer’s motivations