[读书笔记]： how-to-improve-your-sales-skills-even-if-youre-not-a-salesperson
https://hbr.org/2017/05/how-to-improve-your-sales-skills-even-if-youre-not-a-salesperson
Selling is moving somebody else to action
Selling “is persuading, inspiring, and leading.” Your goal is “to work in collaboration” with a client or colleague “to drive change.”
“People buy for two reasons,” -
They either have a business problem that needs to be solved or
they have a personal need, such as a desire to move up in the organization”
It’s your job to figure out your customer’s motivations
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